New campaign

Sequence, leads, mailbox pool, schedule — all in one pass.

Basics

Name, audience, goal

Leads

Where prospects come from

Sequence

Steps, delays, variants

Pool & schedule

Mailboxes + send window

Review & launch

Confirm and ship

Let's name this campaign

Give it a name your team will recognise in three months.

Campaign name

Internal only. Leads never see this.

Audience

Primary goal

Internal tags (optional)

Where are your leads?

Pick one. You can add more after launch.

Upload a CSV

Map any columns to lead fields. Auto-dedup against your suppression list.

Most common

Pick from existing leads

Filter your workspace pool: tags, custom fields, last contacted, status.

Sync from HubSpot

Pick a list, contact view, or smart filter. Updates flow back on reply.

Pro

Paste a list

One per line, comma-separated. Good for quick tests with a handful of contacts.

Drop a CSV here or browse

Up to 250k rows. We map columns next.

Build your sequence

Three steps to start. Add delays, A/B variants, and personalisation. Stop-on-reply is on by default.

Cold intro

Subject + body · single variant

Subject

Body

Track opens

Wait days, hours

Bump

Reply-in-thread · 2 A/B variants

A/B

↪ Re: quick question about {{company}}'s outbound

Floating this back up — Tuesday or Thursday 11am?

Wait 4 days

Breakup

Final touch · single variant

closing the loop

Hey {{first_name}} — I'll stop nudging. If outbound is on your roadmap later this year, my calendar's at anchor.co/m. Otherwise wishing you a great Q3.

Mailbox pool & schedule

We round-robin across the pool with 90s between sends per mailbox to keep deliverability high.

Mailbox pool

Manage mailboxes →

mohamed@anchorcollective.com

Gold · 91

maya@anchorcollective.com

Gold · 89

devi@orbitops.co

Silver · 74

support@anchor.co (no warmup)

Bronze · 52

3 of 24 mailboxes selected · estimated send capacity 1,440/day

Send window

Timezone

Skip weekends

No sends Saturday + Sunday in recipient's timezone.

Auto-stop on reply

Stop the sequence for any lead that replies to any step.

Statistical A/B winner

Auto-promote winning variant to 100% when significance reached (p < 0.05).

AI reply drafting

Claude drafts replies in your voice for any positive inbound. Approve from the unibox.

Ready to launch

Review the campaign. First send goes out at the next valid window in each recipient's timezone.

Name

SaaS Founders / Q2 push Audience: B2B founders · Goal: book a meeting

Edit

Leads

CSV — 7,420 prospects Deduped against suppression (47 removed) · 4 missing first_name flagged

Edit

Sequence

3 steps · 1 A/B variant Cold intro → wait 3d → bump (A/B) → wait 4d → breakup

Edit

Mailbox pool

3 mailboxes · ~1,440 sends/day mohamed@, maya@, devi@ · weekend skip on · 8am–5pm local

Edit

Tracking

Opens + clicks on Auto-stop on reply · statistical A/B winner promotion

Edit

Webhook events

email.sent reply.received ab_winner.declared Posting to https://anchor.co/api/numail · edit

Edit

Estimated completion: Jun 18

At 1,440 sends/day across your pool with stop-on-reply, expect ~5,940 emails delivered and ~500–680 replies based on your last 4 campaigns.